U990OP6 SALEUPDATEAPRIL2026 this is an achingly cool

this is an achingly cool bag with contemporary swagger

100% cotton denim [14oz]

Not just a simple chop job

Each piece is lightly stonewashed

These hard-working hats need to survive a life of ruthless hard work

U990OP6 SALEUPDATEAPRIL2026 this is an achingly coolThe New Balance 990v6 continues to arrive in refreshed colourways. With the 990v6, New Balance has refocused the model back onto performance orientated goals. By no means are we saying that it's lost the everyday utility which made this shoe so popular, but it's definitely a bit more sprightly than previous generations. Packed with plenty of tech, this new 990 is not just an incremental change. For the first time a 990 features NB's flagship FuelCell