Joico DEFY DAMAGE PROTECTIVE SHAMPOO 10.1 oz Plumping Lipstick Fragrance Description: This is a

Fragrance Description: This is a luxe yet light scent of fruit and tropical florals

It also levels up moisture to leave hair soft and detangled while reducing frizz

anyone with natural curls

helping fine lines and wrinkles to appear diminished

Avocado Oil: plant oil rich in oleic acid

Joico DEFY DAMAGE PROTECTIVE SHAMPOO 10.1 oz Plumping Lipstick Fragrance Description: This is aBenefits 80% less breakage* 5X stronger hair* You want to maintain over 90% of color vibrancy** See results after the very first use Leaves hair soft, shiny, and healthy Decadently rich lather for a luxurious cleansing experience Gently sloughs away dirt and debris without roughing up the hair cuticle *Against combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo & Masque vs. a non conditioning shampoo **After