Hooked: How to Build Habit-Forming Products by Nir Eyal Father's Day Received the 2025 Peter Raven

Received the 2025 Peter Raven Award

Use the engaging exercises for your personal exploration

written in a lively and accessible style

In this creative mixture of reportage

Counteracting the panic and fear associated with getting lost in the wild

Hooked: How to Build Habit-Forming Products by Nir Eyal Father's Day Received the 2025 Peter RavenUpdated with a new case study, this revised edition is a how to guide for building habit forming products. How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? In Hooked, Nir Eyal answers these questions (and many more) by explaining the Hook Model a