Story Business: Why Stories Rule the World and How They Can Reinvent Your Business by Gavin McMahon Chicago Where Is God When It

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Story Business: Why Stories Rule the World and How They Can Reinvent Your Business by Gavin McMahon Chicago Where Is God When ItStories move people and people move business. In Story Business, Gavin McMahon takes you on a journey from ancient cave paintings to billion dollar tech unicorns, revealing how storytelling is a powerful and undervalued tool for driving business success. Drawing on vivid examples of the rise and fall of real world companies, McMahon exposes a timeless truth: It's not the best ideas that win, but the best packaged ideas. From shaping strategy and