THE RULER Color:AU NATURAL CLEAN there’s a colourway for everyone

there’s a colourway for everyone – each with their own unique story to tell

Using the Fred Perry Polo Shirt as its starting point

our timeless shape trainer is a lightweight

and to ensure longevity and desirable aging property

Clashing a bright

THE RULER Color:AU NATURAL CLEAN there’s a colourway for everyoneAptly named, The Ruler has a full length inseam for mile long legs. The high rise jean is fitted through the hip and thigh and opens to a slim straight leg silhouette. Despite its tailored, rigid look, it's cut in ultra soft Structured Stretch denim with a hint of stretch, fusing the best of modern wearability and vintage appeal.